What is it that we remember?

I saw an ad for Schick perhaps two weeks ago that prompted me to check out their website. By the time I grabbed my computer and took the time to get a look at the site, I couldn't remember which brand it was (first problem). So I googled "Free Your Skin" which I recalled from the commercial. This is what google gave me:

Yup, you read that right. The very first result is "Free Your-Skin Tapeless Foreskin Restoration Cone for Penis" (second problem). Now I understand that being the second search choice is pretty good, but if you're going to produce ads driving to a website for which the brand is forgettable, you better make damn sure that the first search response isn't for foreskin restoration (Improving the world- one penis at a time!) 

On top of it all, when I set out to write this post, I couldn't remember the brand OR the campaign name, only the sensational search result (third problem). I had to search out my original screen shot in order to validate my memory of the foreskin restoration, and that, my friends at Schick, is most certainly a problem you might want to get working on.