Well, I think we can all agree that there's unfortunately no right answer, and from agency to agency and even client to client, the layout may change. But I've come across a few briefs that I've really loved, and they've all come down to persuasion. Not in some sinister, "hoodwink them" kind of way, but in the sense that in any conversation, there may be questions, and our communication should have already considered them and prepared to respond.
So what if we considered two pieces: Questions/Objections, and Answers/Rebuttals, ie:
"I've always had my taxes done by a personal accountant, but this year I'm looking to save money. H&R Block says that I've 'got people,' but I don't know exactly what that means for me. Does that mean they'll take care of it all for me, even finding deductions?"
Yup. H&R Block will prepare your taxes and check twice to make sure you're getting all of the deductions for which you're eligible.
"Ok, but it's just a one-time deal, right? It's not like the relationship I had with my personal accountant."
Actually, H&R Block will stand by you if you get audited. We're not your partner for just April 15th.
"Well then you must be as expensive as my accountant."
Definitely not. And besides being cheap, you can even take advantage of all of our free services online, like filing your federal taxes, or getting tax tips.
At this point, I'm sold. And that's honestly the conversation I've had in my head. Taxes, for me and probably for most folks, mean lots of questions and a lot of stress about getting it right. So far, the communication I've gotten from H&R Block directly addressed many of the questions I've had in choosing how to file my taxes this year, and that's why I feel completely confident that they can handle my completely messy taxes this year, having worked in four different states with freelancing income to boot. It's complicated and confusing, but their communication has given me the confidence that they can handle it. They answered my questions, calmed my fears, and showed me they've thought about it from my point of view and the things that are important to me. I think that says a lot.
Do you think this could be helpful on your brief? Or perhaps something you'd like the creatives to consider as they execute their ideas? Or is it just so darn intuitive that we shouldn't have to be considering it at all? Please share your thoughts.
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