Location as Identity: Further discussions by the top dogs

Just watched this video from PFSK.com on Good Ideas in 2009. The very first idea discussed is right on with part of what I was talking about a few posts back.

"We're fascinated with how physical location is being blurred with virtual identity and virtual information." The ideas that follow are super cool, and though they have less to do with identity in "real life" than some of my examples, they discuss a lot about tying your online and offline lives and how GPS and location help support that marriage. The video is about 34 minutes but worth the time.

Also a great discussion of some really really cool applications that use GPS to provide you with new, better, and more relevant information. All exciting discussions because technology is starting to catch up with some of our ideas and now we can really push them forward. I wonder who's taking the credit for these innovations--the people who came up with ideas first, or the companies who are helping to realize them?

Love that they mention the importance of a meaningful brand communication, not just sending mobile coupons 24/7. THIS APPLIES TO ALL NEW MEDIA! More on that later.