OMG, SM is totes sweet! Avoiding a Communication Breakdown

In the days of Facebook status updates and 140-character tweets, the language we use has been getting more and more concise, though not necessarily simpler (as those of us not familiar with “1337 $p34k” and the TXTing language the youth population can attest.) For businesses utilizing social media platforms, this has been both a blessing and a curse: it has forced us to quite literally consider the language of our consumers and learn how to interact with them, but it has also forces our hand a bit. The brevity of our social media interactions means we have little time to make an impression. Therefore, there is more importance placed on the crafting of those messages. Social media is often viewed as being more casual, but that doesn’t mean that all convention can go to the wayside;spelling, grammar, and clarity are still crucial to successful communication.

Want to read more? Check it out on my page at the Social Media Marketing blog.