This, on the other hand, reads like a poorly written brief. Talk about half-baked:
In defense, however, of my original argument against the Corona ad, this is exactly what EB was talking about--it's a strategy that isn't unique to the product, not even to the category. It's a bad version of the Corona ad, for Hawaiian Airlines.
Thus, while Corona just got boosted up a bit in my head, Dentyne still owns.
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