Story has it that when Les Paul was in a severe car accident in 1948, he asked his doctor to set his arm permanently in the guitar-playing position. He did this out of admirable dedication and passion for his craft, and it served him well as he continued to play guitar into his 90's.
(It's striking how little has changed)
Is your brand prepared to make a permanent stance in the market? Is your product ready to be synonymous with its unique purpose? If not, it might be time to re-evaluate what you stand for.
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