Sometimes, this material may offer up a query that begs our brains to look for an answer. Sometimes, it will be an idea that we can learn to apply to our own struggles. And sometimes, it will merely be the proof we need to believe the solution. In turn, I hope you'll join me in putting the pieces together and use them as a catalyst for your own evolution of ideas.
So without further ado, please enjoy the first post for Questions and Answers.
Answer: You can't solve a new problem by choosing from a used set of solutions.
Proof: Marty Neumeier points out in his new book "The Designful Company" a number of pieces of proof for this answer. In creative professions, we spend much of our time in the "vision-reality gap" where we have only our own creativity as building blocks for the solution to act as a bridge. We've spent much of our time analyzing what we've already done, what our competitors are doing, and what could be, but we remain steadfast in our focus on "what is," our current set of solutions. But as Edward de Bono points out, "You can't dig a new hole by digging the same one deeper." If we want to realize the reality we've dreamt of, we need to imagine a new solution.
Precisely the kind of thinking that has been the guiding path for this site. More on Marty Neumeier's book "The Designful Company" in a few days, as well as more Q & A from other fantastic minds.
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